Niko has launched its new 2024 India Gamer Conduct and Market Insights Report, revealing that over 75% of PC avid gamers self reported that they spent extra on PC video games in Q1 2024 than in the identical interval a 12 months in the past.
65.4% respondents have interaction with esports – both by way of play, viewing, or competing themselves – and 57.2% uncover new titles by way of streamers and influencers.
The report – which explores „gamer habits, spending, hours performed, most popular platforms, esports, and M&A, amongst others“ – additionally discovered that 57% of cellular avid gamers in India have performed a battle royale title prior to now 3 months, with BGMI and Free Hearth „main the best way.“
6 in 10 cellular sport spenders surveyed have bought a battle cross or season cross, and feminine avid gamers who pay for premium video games and merchandise spend 8.5% extra on sport than their male friends.
Niko says it expects rising disposable incomes, „together with elevated high-end penetration of smartphones and mobile-first esports tournaments“, will lead to „elevated engagement, and consequently, larger ARPU figures,“ with social parts and group endorsement holding „vital sway“ with regards to shopping for choices.
“In 2024, India’s avid gamers are extra discerning and extra prepared to spend cash on gaming than they have been only a few years in the past,” mentioned Lisa Hanson, CEO, Niko Companions.
“The 5-year CAGR of 11.1% that we forecast for India’s video video games business (to $1.4 billion by 2028) is predicated on tendencies together with elevated playtime and spending, higher engagement with esports, elevated funding from the non-public sector, and help from each central and state governments to construct the video video games and esports business.”
Niko additionally just lately revealed that the East Asia games market generated $30.1 billion in 2023, and is predicted to say no by 2.9% in 2024 to $29.2 billion.