GameSpot mother or father firm Fandom has launched its sixth annual Inside Fandom examine, and this one reveals insights into how individuals play and really feel about video games and common leisure.
One of many key findings of the examine, referred to as The Energy of Me Time, is that 54% of shoppers spend their free time on gaming and leisure every week. The examine discovered that 80% of shoppers mentioned they thought-about taking part in video games or watching TV/films as a ardour, beating out different standard pursuits like music (75%), meals and cooking (52%), sports activities (44%), and journey (38%).
Additional, the examine discovered that gaming can present an emotional outlet–and a optimistic one. Respondents reported feeling extra stimulated, achieved, and targeted after taking part in video games. Folks reported feeling relaxed, pleased, and zen primarily when watching TV or films. This compares to different leisure actions like sports activities, which the examine discovered elicited emotions of frustration and anxiousness.
For gaming, the examine concluded, „These optimistic emotional experiences clarify why leisure and gaming proceed to carry such a distinguished place in shoppers‘ lives, providing a welcome escape and an opportunity to recharge.“
The examine additionally discovered that individuals who watch TV/films and play video games additionally hunt down additional info and dialogue about their favourite franchises on social media and the web typically. The examine mentioned 52% learn or publish about their leisure pursuits on-line, whereas 50% hunt down fan-created content material on YouTube and TikTok.
Many like to share their opinions, and that is mirrored within the examine, too, as 43% mentioned they take pleasure in speaking about their favourite exhibits, films, or video games with household and pals, whereas 27% reported trying on the web for extra details about their favourite franchises by means of in search of out behind-the-scenes particulars or new particulars about characters they like. The examine additionally discovered that 26% take heed to podcasts which might be based mostly on their favourite TV/film and gaming content material.
The examine is predicated on a survey of 4,000 shoppers, complemented by first-party information stemming from Fandom’s community of 350 million month-to-month distinctive customers.
For extra, take a look at the Inside Fandom website to study extra concerning the Energy of Me Time examine.