Gamers in Southeast Asia are participating extra with video video games in 2024, with a 53.2% year-on-year improve within the common particular person weekly gaming time.
That is in line with a Niko Companions‘ new SEA-6 Gamer Behaviour and Market Insights Report shared with GamesIndustry.biz, which explores the present developments within the six key Southeast Asian markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The latter two nations noticed the very best year-on-year improve in time spent enjoying video video games. This follows a „main drop“ in 2023 throughout all six markets, attributed to post-pandemic adjustments in shopper behaviour.
Elsewhere within the report, Niko Companions stated feminine players are making extra game-related purchases, with 30% of girls spending on video games in comparison with 22% of males.
Digital wallets are by far and away the preferred cost methodology throughout SEA-6, as greater than 75% of gamers use these to purchase video games.
“Contemplating that gamer spending energy can be rising throughout these markers, we forecast Southeast Asia to be the second-fastest rising area we monitor for common income per paying consumer (ARPU) by 2028,“ stated Niko Companions CEO Lisa Hanson.
„To succeed, corporations should not deal with the area as a monolith however should take note of the distinctive traits of every particular person market.“
Working example, the report notes that greater than 50% of players in Indonesia, Thailand and Vietnam desire to play video games translated into their native language. That is much less urgent within the different three markets, as a result of „excessive ranges of English proficiency.“