The primary ever Gamescom Latam is off to a powerful begin in São Paulo, Brazil, with over 100,000 shoppers and a few of the largest firms in video games in attendance.
Announced earlier this year, the occasion is the results of a merger between Gamescom and the long-running Brazil Indie Video games Competition (or BIG Competition). It opened with a business-only day yesterday (Wednesday, June 26) and runs via Sunday, July 30.
Talking to GamesIndustry.biz on the present in the present day, Gamescom Latam CEO Gustavo Steinberg mentioned the present has already doubled in measurement in comparison with its predecessor; whereas round 50,000 individuals attended final 12 months, the organisers anticipate greater than 100,000 gamers to go to the São Paulo Expo Centre this week.
Steinberg added that that is additionally the primary time greater than 1,000 firms have attended, together with Nintendo, Xbox (through its ID@Xbox division), Ubisoft, Warner Bros, Epic Video games, Roblox – plus a BIG Competition space exhibiting a variety of indie video games.
Even PlayStation has a presence right here with Sega, Plaion and Sq. Enix exhibiting their video games on official PS5 cubicles. That is no small feat provided that each Nintendo and PlayStation are skipping the primary Gamescom occasion in Cologne this August.
„Apart from Pocket Gamer, which is a distinct segment occasion, we’re the one world video games occasion [in South America],“ Steinberg says.
„Technically, now that E3 isn’t any extra, we’re the largest occasion within the Americas.“
The CEO provides that these publishers‘ presence exhibits they recognise the significance of the Brazilian video games market.
„We’re one of many largest participant markets on this planet,“ he says, citing studies by commerce physique Abragames that present Brazil is the fifth largest video games market on this planet when it comes to gamers, and tenth when it comes to video games spending.
„We now have a inhabitants of greater than 200 million individuals and 70% of them performs video games. We are the largest nation within the Southern hemisphere so we’re a serious drive within the trade. So why wouldn’t they’ve a sales space right here?“
He continues: „The trade has obtained the announcement of Gamescom Latam fairly nicely, however there’s nonetheless some training to be made to the final viewers right here. We now have to show them what Gamescom is like. The actually hardcore avid gamers and followers, they know what Gamescom is, however not everybody in Brazil does, so there’s plenty of advertising to put money into.
„Crucial factor, and what provides us confidence that all the things goes to be high-quality, is that the trade understands what it’s. If the content material is right here, the viewers will likely be right here too.“
We’ll be working our full interview with Steinberg, together with future plans for Gamescom Latam, subsequent week.
GamesIndustry.biz attended Gamescom Latam with the assist of the present’s organisers, which offered journey and lodging